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Illustration

The Execs & Techs illustration style uses bold gradients, abstract forms, and modern visual elements to create a vibrant and energetic brand identity.

Illustration Types

  1. 1. Hero Illustration

    Larger, complex stories with full-body figures.

    Use case: Hero website, blog image, ebook cover, marketing assets

    Hero Illustration example

  2. 2. Spot Illustration

    Mid-sized visuals that support specific content or concepts. Simpler than hero illustrations but still carry strong visual meaning.

    Use case: Blog sections, feature highlights, product pages, social media posts

    Spot Illustration exampleSpot Illustration example

  3. 3. Small Illustration

    Compact, simple visuals representing a single idea or action, designed to complement UI without overwhelming it.

    Use case: UI icons, tooltips, empty states, inline content, app interfaces

    Small Illustration example

Illustration Principles

Keep a consistent visual language that supports clarity, energy and modern digital storytelling.

  • Consistency

    Use consistent gradients, spacing, and geometric styling across all illustrations.

  • Clarity

    Avoid excessive detail that distracts from messaging or content hierarchy.

  • Scalability

    Illustrations should remain effective across digital, presentation, and print formats.