Brand Colours

The official Execs & Techs colour palette and guidance for consistent digital and print application. Click a swatch to copy its hex value.

Core Colours

#4D0F58 Primary Purple Primary accent colour.
#FFFFFF White Clean neutral surface colour.
#292929 Charcoal Dark background colour.
#AB75B4 Lilac Secondary accent tone.
#000000 Black High contrast base colour.

Background Colours

#4D0F58 Primary Purple Primary accent colour.
#FFFFFF White Clean neutral surface colour.
#AB75B4 Lilac Secondary accent tone.

Text Colours

#FFFFFF White Clean neutral surface colour.
#292929 Charcoal Dark background colour.
#000000 Black High contrast base colour.

Colour Guidelines

The colour system combines bold accent tones with deep neutral backgrounds to keep a modern, recognisable identity across digital and print.

Use primary purple for key highlights
Maintain strong colour contrast
Avoid unapproved gradients
Preserve accessible interfaces